Strategic Brand Management

The only textbook that builds upon the traditio...

Marketing Communications

Uniting industry experience with academic exper...

Marketing Research That Pays Off

From Oreos, Jell-O, raisins, and milk to amusem...

Marketing Research That Pays Off

From Oreos, Jell-O, raisins, and milk to amusem...

Marketing Communications

Uniting industry experience with academic exper...

Strategic Integrated Marketing Communications

This book provides a disciplined, systematic lo...

Strategic Integrated Marketing Communications

This book provides a disciplined, systematic lo...

Marketing Communications

Uniting industry experience with academic exper...

History of Sociological Thought

Strategic Integrated Marketing Communications

This book provides a disciplined, systematic lo...

Marketing Communications

Uniting industry experience with academic exper...

Strategic Advertising Management

With strong foundations in theory and featuring...