Marketing Cases from Emerging Markets

Despite the fact that experts acknowledge the i...

Advances in Islamic Finance, Marketing, and Management

Demonstrating high quality theoretical and empi...

Services Marketing Cases in Emerging Markets

This casebook provides students and academics i...

Management of Shari’ah Compliant Businesses

Muslim consumers represent an untapped and viab...

Consumers, Society and Marketing

Environment and social responsibility are param...

Marketing Case Studies in Emerging Markets

There is an increasing interest in emerging mar...

Services Marketing Cases in Emerging Markets

This casebook provides students and academics i...

Management of Shari¿ah Compliant Businesses

Muslim consumers represent an untapped and viab...

Marketing Cases from Emerging Markets

Despite the fact that experts acknowledge the i...

Marketing Cases from Emerging Markets

Despite the fact that experts acknowledge the i...

Advances in Islamic Finance, Marketing, and Management

Of interest to both academics and practitioners...

Services Marketing Cases in Emerging Markets