e-business matters by Whelan, Jonathan; Maxelon, Ken
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Beschreibung:
This book is aimed at all the business managers that sit in board meetings listening to IT strategies, web site development, and think 'What is this all about" Today's managers need to be business managers, and IT managers also, and this book helps them bring the two world's together. It shows how general principles behind some of the ecommerce technology, and where its implication lay. This book fills the need for a combined business and technology resource. It offers introductions on all the major areas of discussion, and whilst making some business assumptions, assumes no technical knowledge. It applies the theory of ecommerce to business and aims to help business make informed decisions regarding ecommerce,
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