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The Corporate Paradox
ISBN-13:
9781040135327
Veröffentl:
2024
Seiten:
289
Autor:
Alan Felstead
eBook Typ:
PDF
eBook Format:
EPUB
Kopierschutz:
0 - No protection
Sprache:
Englisch
Beschreibung:
First published in 1993, The Corporate Paradox is the first major, in-depth study of the franchise relationship and how it functions. While past debates have focused on the question: 'What do bosses do?', we are now being asked: 'Who really is the boss?'.
List of Figures List of Tables Preface Acknowledgements Introduction 1. Binding firms together 2. Defining what franchising is, its development and scope 3. Explaining how and why franchising works 4. Setting the legal contours of franchising 5. Changing franchisor ownership and its consequences 6. Managing a franchise in a changing commercial environment 7. Conclusions Appendix I Appendix II Appendix III Notes Bibliography Index
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